The Team


Lisa Morales-Hellebo
Co-founder, REFASHIOND

Lisa is a seasoned entrepreneur, product strategist, and creative director whose career spans 23+ years working with startups and Fortune 500 companies.

In 2014, Lisa founded and launched the New York Fashion Tech Lab with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year. Her previous fashion tech contextual search startup, Shopsy, participated in TechStars in 2012 after being selected as one of the Top 10 Women in DC Tech. She has been featured in numerous publications and media outlets, and is profiled in the bestselling book; Disrupters: Success Strategies from Women Who Break the Mold.

As an alumna of TechStars, Lisa maintains an active role in the startup community; she serves on the Board of Puerto Rican accelerator, Parallel18, and mentors at The Startup Institute, and The Founder Institute. She serves on several startup advisory boards while mentoring entrepreneurs around the globe.

Lisa shines a spotlight on other Latino founders by highlighting their work on, and through her speaking engagements across the country. The New America Alliance recognized her as one of the top Latinas in Business and invited her to participate in the first American Latina Leadership Caucus in NYC.

Born in the Bronx, New York, Lisa obtained her BFA in Graphic Design with University Honors from Carnegie Mellon University. She’s a lifelong lover of all things fashion, is addicted to learning, new media, technology, entrepreneurship and travel.


Brian Laung Aoaeh, CFA
Co-founder, REFASHIOND

Prior to REFASHIOND, Brian gained 10 years of experience in investment research and management, with 8 of those years spent building KEC Ventures from scratch. KEC Ventures was an early-stage technology venture capital firm with $98M of AUM across 2 funds, and 51 investments.

Before KEC Ventures he joined KEC Holdings - a single family office, as the first member of its investing team. He joined KEC Holdings after serving as the statistical research and strategy analyst in Global Diversity and Inclusion at Lehman Brothers in New York, NY. Before his tenure at Lehman, he worked at UBS AG in Stamford, CT as the statistical research analyst in Group Diversity. Prior to UBS, he was a pension actuarial analyst at Watson Wyatt Worldwide (now Willis Towers Watson). He was a junior auditor at Issifu Ali & Co. Chartered Accountants, in Accra, Ghana between completing his secondary school education and commencing undergraduate study in the United States in 1997.

Brian holds a BA with a double major in Mathematics and Physics from Connecticut College in New London, CT. During his undergraduate study he spent three years as a research assistant in the Tunable Diode Laser Spectroscopy Laboratory at the Connecticut College Physics Department - including multiple collaborative investigations at NASA Langley Research Center; He is a co-author of five articles that have been published in refereed journals.

He earned an MBA, with a specialization in Financial Instruments and Markets, from the Leonard N. Stern School of Business at New York University in New York, NY.

He is also a CFA Institute charterholder, and is profiled in the forthcoming book, Finding Genius.

Brian was born in Ghana but raised in Nigeria, is always learning, and is obsessed with cool mechanical pencils, strong coffee, and reggae.