We propel early-stage supply chain technology startups, beginning with those living at the intersection of fashion and retail.

Our Ecosystem Coalition

We are building an ecosystem of industry enterprises, academic institutions, non-profits, think tanks, and emerging companies. Each member of our coalition is aligned on ensuring proprietary industry access, with repeatable, scalable, and expedited market adoption for the startups in which we invest.

Our Story

We are a design thinking entrepreneur and a research-driven venture capitalist who have set out to build a new early stage venture fund.

REFASHIOND provides strategic capital to scale the right innovations alongside the right industry expertise, at the right market timing. Our ecosystem coalition enables the opportunity to redefine the $2.4 trillion dollar global fashion industry.

We started by building The New York Supply Chain Meetup. Our personal drive and enthusiasm for, and expertise on, the convergence of global supply chains, has led to 1270+ interdisciplinary members in less than a year — making it the largest and fastest growing monthly meetup focused on supply chain, technology, and innovation  in the United States.

Our next natural progression was to enable people around the world to launch their sister chapters under The Worldwide Supply Chain Federation to facilitate collaborative and interdisciplinary problem solving, shared insights, and collaborative innovation on a global scale.

We are currently aligning our global networks across entrepreneurs, corporate executives, academics, engineers, industry experts, investors and others in the supply chain technology ecosystem; under the REFASHIOND Ecosystem Coalition.

We understand that, to succeed, emerging companies need access to the right advisors, partners, and paying customers. We help startups in our portfolio stack the deck in their favor.



Lisa Morales-Hellebo


Brian Laung Aoaeh, CFA


Lisa’s Bio

Lisa is a seasoned entrepreneur, product strategist, and creative director whose career spans 23+ years working with technology startups and Fortune 500 companies.

In 2014, Lisa founded and launched the New York Fashion Tech Lab with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year.

Her previous fashion tech startup - a contextual search engine, Shopsy, participated in TechStars in 2012 after Lisa was selected as one of the Top 10 Women in DC Tech. She has been featured in numerous publications and media outlets, and is profiled in the bestselling book; Disrupters: Success Strategies from Women Who Break the Mold.

As an alumna of TechStars, Lisa maintains an active role in the startup community; she serves on the Board of Puerto Rican accelerator, Parallel18, and mentors at The Startup Institute, and The Founder Institute. She serves on several startup advisory boards while mentoring entrepreneurs around the globe.

Lisa shines a spotlight on other Latino founders by highlighting their work on, and through her speaking engagements across the country. The New America Alliance recognized her as one of the top Latinas in Business and invited her to participate in the first American Latina Leadership Caucus in NYC.

In August 2017, Lisa teamed up with Brian Laung Aoaeh to start The New York Supply Chain Meetup. Building on that work, they started building The Worldwide Supply Chain Federation in May 2018.

Born in the Bronx, New York, Lisa obtained her BFA in Graphic Design with University Honors from Carnegie Mellon University. She’s a lifelong lover of all things fashion, is addicted to learning, new media, technology, entrepreneurship and travel.

Brian’s Bio

Prior to REFASHIOND, Brian acquired 10 years of experience in investment research and management, with 8 of those years spent building KEC Ventures from scratch. KEC Ventures is an early-stage technology venture capital firm with $98M of AUM across 2 funds, and 51 investments.

Before KEC Ventures he joined KEC Holdings - a single family office, as the first member of its investing team. He joined KEC Holdings after serving as the statistical research and strategy analyst in Global Diversity and Inclusion at Lehman Brothers in New York, NY. Before his tenure at Lehman, he worked at UBS AG in Stamford, CT as the statistical research analyst in Group Diversity. Prior to UBS, he was a pension actuarial analyst at Watson Wyatt Worldwide (now Willis Towers Watson). He was a junior auditor at Issifu Ali & Co. Chartered Accountants, in Accra, Ghana between completing his secondary school education and commencing undergraduate study in the United States in 1997.

Brian holds a BA with a double major in Mathematics and Physics from Connecticut College in New London, CT. During his undergraduate study he spent three years as a research assistant in the Tunable Diode Laser Spectroscopy Laboratory at the Connecticut College Physics Department - including multiple collaborative investigations at NASA Langley Research Center; He is a co-author of five articles that have been published in refereed journals.

He earned an MBA, with a specialization in Financial Instruments and Markets, from the Leonard N. Stern School of Business at New York University in New York, NY.

He is also a CFA Institute charterholder. He is profiled in the forthcoming book, Finding Genius.

Brian and Lisa teamed up to start The New York Supply Chain Meetup in August 2017. It has become the largest and fastest growing supply chain meetup in the United States. The New York Supply Chain Meetup is the founding chapter of The Worldwide Supply Chain Federation, the world’s first global network of collaborative supply chain meetups.

Brian was born in Ghana but raised in Nigeria, is always learning, and is obsessed with cool mechanical pencils, strong coffee, and reggae.