Our Process


Given that we are currently a core team of two people, we are striving to keep our process simple and straightforward.

Here are the steps…

  1. Fill out the Submit Your Pitch form on our website.

  2. Brian or Lisa will reach out to schedule an initial call if either of them decides they want to learn more.

  3. If we want to proceed after our internal conversations following that initial call, we will schedule another one-on-one call so that the founders can have a conversation with whoever on the REFASHIOND Ventures team has not met them yet.

  4. If we want to proceed, we’ll request additional information for due diligence, and perhaps will ask for additional conference calls with us, or with other people within our network whose opinion we are seeking as part of the process, as we work through our due diligence questions - we will not initiate due diligence unless we feel very strongly about making an investment.

  5. We complete our due diligence and either make a commitment to invest or decide to pass.

Some additional notes

  • While we do not lead investment rounds at this time, we are willing to help recruit other investors once we have completed our process.

  • We know founders would like us to state something along the lines of “Our due diligence process lasts 1 week!” That does not reflect reality. We will always try our best to work as fast as we can, and to communicate with founders transparently and in a timely fashion so that we do not become a bottleneck in the process.

  • We do not believe in making commitments before we have built adequate conviction, given our analysis of the data and information we believe is necessary to understand the investment opportunity and to form a sound and reasonable basis for our decision; We have seen too many situations in which a commitment to invest is withdrawn at the worst possible time, with devastating effect. When we say yes to a startup, we want that team to know we have their back, and that we believe in them with deep conviction.